Online marketing basics, tips, industry impacts, tool recommendations and more. Check out our digital marketing blog, where we post our team’s musings on online advertising, analytics, social media, and whatever else strikes our fancy.
Discover how AI-driven search is transforming SEO. Learn top strategies for Generative Engine Optimization (GEO) to improve your website's visibility, enhance credibility, and future-proof your digital marketing.
Learn how to track AI-driven traffic in Google Analytics 4 (GA4) from sources like ChatGPT, Copilot, and Gemini. Optimize your digital strategy with accurate insights.
Discover how the recent changes in Google Analytics have transformed the terminology, from conversions to key events, and how this affects the interpretation of your web data and metrics.
Get ready for Google Ads changes in 2024 with Saffron Labs. Adapt to cookie deprecation and the Digital Markets Act, ensuring compliance and performance in your European and global campaigns.
Optimizing the conversion rate (CRO) is an essential component within the digital marketing strategy. In this post, we propose 5 solutions to improve the conversion rate of your digital business.
Discover how to unlock the full potential of Google Ads. Read our blog to learn what to expect and practical tips to master it.
Data can flow again between the EU and the US after the adequacy decision of the EU on July 10, 2023. Understand the implications for your company!
For many businesses, capturing leads is vital to later convert them into sales. If this is your case, here are some ideas on how to work on generating new contacts.
If you want to improve your online presence, start by building a brand that is memorable and present when your users most require a solution to their needs.
Tips to increase your ecommerce online sales with each of the digital marketing tools.
Taking the leap to other countries is full of doubts and difficulties, but also of opportunities for your business. In these articles we talk about how to face this decision and what are the right digital tools for business internationalization.
Starting a business is full of difficulties and, if it is in the digital world, there are many things to take into account. We help you to make the first strategic decisions: how to make the best possible website, where to sell my products, what campaigns can work best for my type of business, what is the best way to sell my products, and what campaigns can work best for my type of business?
A change of corporate image, a new line of products or services, a strategy to expand... The needs are as particular as each business. Here you will find numerous ideas to adapt yours and make it grow.
A professional website is the best letter of introduction you can show to your customers. It is also the essential starting point for the creation of your paid search engine campaigns. But not everything goes: follow our tips to make your website work in a secure and optimized way. In addition, we are up to date on the latest design trends to always cause a unique sensation to your users and that we tell you in this section.
When we get something, we like to share it with you. So, follow this section to be updated about Saffron Labs. Here we will share our achievements but also all the activities we develop that can bring value.
Online advertising is presented in multiple formats depending on the medium: search engines, marketplaces, social networks, programmatic advertising... Wherever your potential users are, you have an opportunity to improve your presence through paid campaigns. In this section you will find ideas to make your advertising campaigns a success as well as all the essential resources for a more efficient management.
At Saffron Labs we love to keep up to date with what is happening in digital. In this section you'll find recent sector news, developments in digital marketing and our own analysis based on research and experience.
In a world where queries to Google and other search engines are becoming more and more frequent, if you have a business it is important to understand why Search Engine Optimization (SEO) can help you. In addition, content is one of its most valued facets when it comes to optimizing a website and making it stand out in search results. Social networks serve as a loudspeaker to make yourself heard among your audience. In this section we offer you a handful of resources to get started in SEO, learn how to communicate more effectively with your users and decide which are the most interesting digital social platforms if you have a business.
We live surrounded by data and these are essential not only to better understand the needs and behavior of users but, above all, to take advantage of the opportunity to grow your business. Big data, automation, chatbots... Technology has come to digital marketing to exploit its full potential and that's why we keep you up to date on the most useful resources and how to use them without losing sight of the legal requirements.
