Persona­lization

Offer your users a fully tailored experience from ad to website visit

Personalization is a powerful tool in digital marketing with a significant positive impact on advertising campaign results. What is the secret to successful personalization? Simply put, it should be executed in an attractive and authentic manner, with your customers at the center. For this reason, it pays to take time to study your customers, their wants and needs.

Your personalized digital strategy, step by step

First, it is important to identify your target audience. To do this, we use all the information available through web analytics and real consumer profiles and combine it with additional research and inputs. This allows us to determine your buyer personas, fictitious representations of your ideal customer.

Key data such as behavior, geolocation, socio-demographic data, and specific interests are essential to establishing an instant connection. Once these profiles are defined, the personalization strategy gets underway:

• To capture your targets’ attention, we plan tactics tailored to each type of potential customer: from the most basic segmentation at campaign level to the actual design, tone of voice and message of your ads.
• Next, we design a unique experience within the landing page: using personalization tools such as Google Optimise, we identify the user’s profile visiting the site and dynamically display content focused on their interests.