With ad campaign creation in various channels and the confluence of tools with a myriad of tracking codes, tag management is becoming increasingly complex. To make the task easier, Saffron Labs helps you organize tagging and tracking and save time by using Google Tag Manager and other tools.
Manage the life cycle of your digital marketing tags and pixels for better performance
Clean code is essential for optimum website or app performance and good organic visibility. We carefully evaluate which tags are active and clean up obsolete tags or ones that can generate confusion and conflicts with current ones.
We also review and tidy up tag manager contents to ensure subesequent tracking tasks will be easy to execute. By making sure that all your Google Tag Manager elements, such as containers, triggers, data layers, variables and the code snippets themselves, are correctly arranged and installed, you will save time in the future and have more accurate metrics.
If it’s the first time you are installing a management system for data collection, together we will define the ideal analysis strategy before any rollout. Once we have decided what information needs to be collected, we can establish a tag implementation plan. With an organized execution plan, you will find it much simpler to get and process the information that is key to your business’ growth.
The measurement, analytics and tracking tools required for digital marketing services execution are managed through scripts and tags that are installed through a tag manager. This includes cookie consent platform integration to ensure full data protection compliance.
We have a team of professionals with extensive experience in these implementations. Our experts will configure each element and perform all the relevant tests to ensure proper installation. Your website (and your code!) is always well-organized.
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